Immersive Runway Pierre Cardin
A space launcher, a legendary fashion house, the European Space Agency, and the creative vision of ZEBRA. From this union, one of the most spectacular and daring events of recent years was born: twin Pierre Cardin fashion shows, staged in Paris and French Guiana, in the shadow of the iconic Ariane 5 rocket.
Arocket,twofashionshows,onestory:thatofafashionhousethathasalwayslookedtothefutureandatechnologydesignedtomakeitvisible.
A rocket, a fashion show, a tale of light.
Developed in collaboration with the European Space Agency, the project saw ZEBRA lead the design and management of a complex, monumental-scale projection system.
Pierre Cardin Cosmocorp Fashion Show 2023
From fabric to the cosmos..
Fashion looks to the stars
A space launcher, a legendary fashion house, the European Space Agency, and the creative vision of ZEBRA. From this union, one of the most spectacular and audacious events of recent years was born: twin fashion shows by Pierre Cardin, staged in Paris and French Guiana, in the shadow of the iconic Ariane 5 rocket.
ZEBRA oversaw the creation of a monumental video mapping on the rocket, designed to convey, through images, light, and movement, the narrative underlying the show, culminating with a symbolic epilogue: the launch into space. Over 300,000 lumens illuminated the Parisian and South American nights for a show broadcast live worldwide, where ZEBRA technology was called upon to ensure impeccable performance and maximum reliability, in a technical and symbolic context of the highest level.
An ongoing commitment
ZEBRA oversaw the creation of the monumental video mapping on the rocket, designed to tell the story behind the parade, culminating with a symbolic epilogue: the launch into space.
The soul of the brand in every frame
Shot gallery
