Oniverse Wineries (Calzedonia Group)
Immersive Storytelling
From the volcanic soils of Lanuvio to the salt-laden soils of Alghero, the Tenimenti Leone and Podere Guardia Grande wineries, part of the Oniverse group (Calzedonia), chose ZEBRA to showcase the value of their locations through immersive, emotionally impactful storytelling. From the narrative concept to the video production, to the installation of immersive technologies, we oversaw the entire experiential journey, creating two sensory journeys. Two visual stories that blend territory, culture, and product, designed to strengthen the emotional connection between guests and the wineries' identity.
Anewlanguagetoenhancewhatmakeseverysipunique:thelandscape,thehistory,theculture.
Wine is born from the earth, but lives in the story.
Immersive experiences to delve into the soul of the land and experience each wine as an extension of the place where it comes to life.
Immersivity at the service of the senses
Technology at the service of taste.
Different soils, unique identities, excellent wines.
Two wineries, two splendid territories, one vision: to narrate with authenticity and beauty the profound connection between place, culture, and wine. The wineries of Tenimenti Leone (Lazio) and Podere Guardia Grande (Sardinia), part of the Oniverse group, entrusted ZEBRA to create immersive experiences capable of transporting visitors to the soul of their territories.
The work began with the construction of the narrative concept, developed to enhance the specificities of each context: the volcanic hills of Lanuvio and the salty landscapes of Alghero. We produced custom video content, oversaw the installation of immersive technologies, and designed an experiential flow consistent with the wineries' identity.
Wine, land, and storytelling.
The result is two sensory journeys that lead guests through a narrative of images, sounds, and atmospheres, strengthening the emotional connection with the place and offering a memorable introduction to the wine experience.
The soul of the brand in every frame
Shot gallery
