AGCO Agridome
Simulators and Demo Center
The agricultural mechanization giant AGCO entrusted ZEBRA and Mosaico with a dual challenge: to create a simulator for its flagship IDEAL thresher and to design an experiential demo center capable of conveying the brand's expertise and identity.
Experienceandperformance,unitedinanimmersiveecosystem.Fromtrainingtobrandactivation,everyenvironmentbecomesastrategicpointofcontactbetweeninnovation,product,andpeople.
Where the product is experienced, not explained
Technology that shapes, spaces that tell a story. Immersive innovation to experience the product, understand it, and share its value.
AGCO IdealDrive Simulator
Know, Try, Believe
Experience is the new competitive advantage
The agricultural mechanization giant AGCO entrusted ZEBRA and Mosaico with a dual challenge: to create a simulator for its flagship IDEAL thresher and to design an experiential demo center capable of conveying the brand's expertise and identity. For the simulator, we developed an immersive visual system that precisely replicates field work, using the actual thresher cab as a projection surface and command center. This innovative tool, designed for customer and sales force training, is used at international events, allowing product testing without leaving the room or the trade show.
At the same time, at the AGCO Agridome in Breganze, we created an immersive experience that guides visitors through all phases of product development—from prototyping to release. Immersive rooms, interactive digital media, and video mapping on mockups transform the visit into an engaging and memorable experience, designed to strengthen the connection with the brand and showcase the technological excellence of the AGCO group.